Google Ads & AdWords can be one of the most reliable growth tools a business has. It can also become one of the fastest ways to drain a budget if it’s not handled with care. Many companies don’t fail with Google Ads & AdWords because the platform is flawed. They fail because their accounts lack… Continue reading Google Ads & AdWords: Smarter Spend Without Wasted Clicks
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Google Ads & AdWords: practical guide to ROI fast wins
What Google Ads & AdWords covers today (SKAGs → intent groups, RSAs) Google Ads & AdWords used to reward tight SKAGs and loads of exact match. Now Google Ads & AdWords leans on smart bidding, broad match, and responsive search ads (RSAs) to match intent instead of one keyword to one ad. You still need… Continue reading Google Ads & AdWords: practical guide to ROI fast wins