If you want steady leads without wasted spend, a ppc advertising agency Portland partner should build a clean Google Ads account, run a tight testing plan, and launch landing pages that match the ad promise. That’s exactly how we operate. We keep the setup simple, the metrics clear, and the communication steady so you always know what’s working and what happens next. A ppc advertising agency Portland team should not drown you in jargon or hide behind dashboards. It should plan the work, ship the work, and report the impact week by week.
You’ll see this thread through the entire approach below: focused channels, lean account structure, fast iteration on ads, and landing pages tuned for speed and clarity. The goal is direct: more qualified leads at or under target CPA, then safe scale once the early wins stick. As a ppc advertising agency Portland shop, we know how local intent moves across search, Performance Max, and remarketing. We also know how to protect your brand and avoid overlap across campaigns, which keeps data clean and spend efficient.
What we do: search, Performance Max, and remarketing
Our channel mix is built around how buyers actually search and decide. Search catches bottom-funnel intent. Performance Max expands reach and finds extra volume once the base is stable. Remarketing brings back warm prospects who need one more reason to act. Each channel has a job, and your plan lays out the goals and guardrails for all of them. A ppc advertising agency Portland team should manage these channels as one system, not as separate silos, because search terms, assets, and landing pages influence each other.
Search is the core. We group close-meaning keywords so ads and queries match naturally. This setup lets us test responsive search ads (RSAs) without breaking the account into dozens of micro ad groups that never get enough data. We still use single-keyword ad groups in rare cases, but only when a term proves it deserves that control. We add negatives weekly. This keeps search honest and makes Performance Max spend smarter.
Performance Max enters after week three or so, once the search foundation is strong. We build asset groups around service lines, feed PMax with the winners from search, and exclude brand where needed. This gives PMax clear direction and avoids cannibalizing your best search themes. It also helps your ppc advertising agency Portland team see how top assets behave across inventory without blending everything into a mush of impressions.
Remarketing is simple by design. We segment by time since visit and page depth, then tailor the offer step by step. Someone who looked at pricing or a case study gets a more direct ask than someone who only scanned the home page. We cap frequency and keep creative fresh so the ads nudge, not nag. That light touch improves perception while keeping cost per lead in line.
Service snapshot
| Channel | Role in the plan | What you get | Primary levers |
|---|---|---|---|
| Search | Capture bottom-funnel demand | Tight themes, RSA tests, weekly negatives | Query mapping, bids, schedules |
| Performance Max | Extend reach at target CPA | Asset groups by service, brand safe setup | Audience signals, budget split, exclusions |
| Remarketing | Recover warm traffic | Audience steps by recency and depth | Offer order, caps, message match |
If you want to see how budgets map to targets, our in-house guide on pay-per-click advertising breaks down planning for local and regional brands. If you’re comparing agencies, our Digital Marketing Agency Buyer’s Guide 2025 lays out what to ask, what to sign, and what to skip.
Account structure & testing cadence: themes vs. SKAGs, RSAs, and negatives
A ppc advertising agency Portland operation needs order, not clutter. We keep the account light so tests complete and winners get budget fast. The base structure uses themed ad groups with one to three closely related keywords. This keeps the intent tight and lets RSAs learn quickly. When a term becomes a top driver, we may give it a single-keyword ad group to squeeze out a bit more control, but we don’t start there. Too many tiny ad groups split your data and slow decisions.
Responsive search ads do the heavy lifting. We pin one or two crucial lines when brand or compliance requires it, and we let the rest of the headlines rotate so the system can find better combinations. Each week, we review the asset report and swap out the weakest headline and description. This cadence sounds small, but it compounds across weeks as CTR rises and conversion rate improves. A ppc advertising agency Portland shop that changes everything at once often can’t tell which change worked; we prefer steady, traceable moves.
Negatives are a weekly habit. Search term reports still matter because they reveal both waste and fresh ideas. We add shared negatives to protect Performance Max from taking branded terms or low-intent queries, and we also deploy campaign-level negatives to keep themes pure. This discipline is a major reason your account stays clean and your reports stay readable.
Structure at a glance
| Element | How we use it | Benefit |
|---|---|---|
| Themed ad groups | 1–3 close-meaning keywords per group | Faster data per test, tighter message match |
| SKAGs | Only for proven high-spend terms | Extra control where it pays |
| RSAs with light pinning | Pin must-have lines, rotate the rest | Balance control and learning |
| Shared negatives | Weekly updates from search terms | Clean data, less overlap |
| Brand vs. non-brand split | Separate campaigns | Clearer targets, cleaner reports |
If you want a deeper filter for your selection process, see top digital marketing agency criteria and marketing agency pricing models. Both articles help you weigh fit and value before you sign.
Landing page best practices: message match, speed, and UX
Ads set the hook. Pages land the fish. That’s why a ppc advertising agency Portland partner must own the landing experience, not just the ad copy. The first rule is message match. The headline repeats the core search term and the offer in natural language. The subhead adds the “why now” statement—something like a limited-time bonus, a free consult, or a fast quote. The hero section holds one clear call to action with no distracting links. All roads point to the next step you want.
Speed comes next. Every second after the click increases bounce risk. We build pages that load fast on mobile by compressing images, lazy-loading non-essential assets, and using light scripts. We test the page on real devices. We also track form starts and form completes so we can see where friction lives. A ppc advertising agency Portland team that only checks final conversions can miss the micro-signals that explain drops.
Finally, the UX blocks build trust. Local proof sits above the fold: badges, short client blurbs, and a clear contact path. Forms stay short unless the lead requires more fields to qualify. On mobile, the CTA stays visible as a sticky button so the next step is always one tap away. We prefer simple layouts that guide the eye rather than busy designs that scatter attention.
Landing page quick checklist
| Area | What to review | Target |
|---|---|---|
| Headline & subhead | Repeat the user’s intent and offer | 1:1 message match |
| Form | Minimal fields, big button | 15–25% submit rate |
| Speed | Real-device mobile load | < 2.5s |
| Proof | Local logos and quotes | Above the fold |
| Tracking | Phone, form, and events | 100% capture |
For Portland-specific examples, our ppc advertising agency Portland page shows how we map queries to pages and set targets. It’s a good reference before a kickoff call.
Our testing stack and the data that drives it
We keep tooling straightforward: Google Ads experiments for controlled tests, search term analysis for weekly negatives, RSA asset reports for creative swaps, and call tracking with dynamic numbers for lead quality notes. This stack helps your ppc advertising agency Portland team move fast without losing visibility. We also watch page speed closely because load time has a direct tie to conversion rate.
If you want official references worth bookmarking, Google’s documentation on responsive search ads explains how assets serve, and Think with Google covers how faster pages raise conversion rates in its mobile benchmarks on page speed and conversion lift. We cite these not to add fluff, but because they back the same habits we practice every week.
Pricing and onboarding timeline
Pricing should be simple, and the first month should be predictable. You’ll know what we build each week and when campaigns go live. A ppc advertising agency Portland team earns trust by shipping on time, not by selling complexity.
Packages
| Plan | Best for | Monthly fee | Ad spend range | What’s included |
|---|---|---|---|---|
| Starter | Single-service local brands | $1,250 | $2k–$8k | Search + Remarketing, one new landing page per quarter |
| Growth | Multi-service or multi-location | $2,200 | $8k–$30k | Search + Performance Max + Remarketing, two pages per quarter, CRO tests |
| Scale | Regional or B2B with long cycles | $3,500 | $30k–$100k | Full stack + feeds + lead quality scoring |
Onboarding timeline
| Week | What ships | Why it matters |
|---|---|---|
| 1 | Intake, targets, tracking plan, draft structure | Data starts flowing right away |
| 2 | First landing pages, RSA copy, initial negatives | Strong message match from day one |
| 3 | Launch search + remarketing, set budgets | Learning begins |
| 4 | Add Performance Max, enable call tracking | Scale with guardrails |
| 5–6 | Replace weak assets, tighten queries, page tweaks | Lower CPA |
| 7–8 | Add winners to PMax, expand hours/geos | More volume at target CPA |
While you compare options, our Digital Marketing Agency Buyer’s Guide 2025 is a helpful companion. It breaks down scopes, contracts, and what good reporting looks like before you commit. You can also review marketing agency pricing models to see common ways fees align with outcomes.
Local proof the Portland way
Experience and trust come from real work with Portland companies. We keep short case blurbs you can review with the team on a call: a home services brand in SE Portland that grew lead volume by over a third in two months without raising CPA; a Beaverton dental practice that doubled booked consults after a speed fix and a simpler form; a B2B SaaS company in the Pearl District that lifted demos by a third by shifting to themed ad groups and tighter negatives. These are not outliers; they’re what happens when the plan is clear and the tests run on schedule.
We also maintain platform credentials. The Google Partner badge stays current. Our team holds up-to-date Google Ads and analytics certifications, and we document our tracking stack in your kickoff deck. A ppc advertising agency Portland shop should provide a methodology you can follow even if you’re not a marketer by trade. Ours stays the same from account to account: plan, build, learn, scale. You’ll see it reflected in your weekly notes and your monthly deck.
Titonian Wallace Sr., Nesace Media’s owner, puts it simply: speed beats perfect. Launch small, learn fast, and feed winners more budget. That mindset keeps your account moving without risky swings. It also keeps the focus on actions, not on buzzwords.
Reporting and the metrics that matter
Reports must be useful. Each week, you’ll get a short summary that calls out wins, issues to watch, and next steps. Each month, you’ll see a trend review with cost, clicks, conversions, CPA or ROAS, and the changes we made and why. We add lead quality notes from call reviews so you know whether the form fills and calls match what sales needs. A ppc advertising agency Portland team should help you connect the dots from query to landing page to closed deal, not just dump charts in a PDF.
We also share expected ramp so you know what’s normal. In the first few weeks, you’ll see more signals than wins. By week four, CPA usually starts to drop as we prune waste and improve message match. By week eight to twelve, you’re scaling your winners. The charts below give a sample view of how onboarding often looks.
These show a steady climb in conversions as tests land, plus a smooth drop in CPA as budgets shift to better themes and cleaner pages. Your numbers will differ, but the shape tends to rhyme.
FAQs — Portland client proof, platform badges, and method
How fast can a ppc advertising agency Portland show results?
Signals appear in week one or two as traffic starts and early tests run. By week four, CPA usually trends down. By week eight to twelve, we’re shifting more budget to proven themes while PMax contributes stable volume at the target.
Will you share Portland client proof?
Yes. We can provide redacted reports, verified metrics, and references on a call. We protect private data while still giving you enough detail to judge fit.
Do you hold Google and analytics badges?
Yes. Our team maintains current certifications, and we keep the Google Partner badge in good standing. You can view credentials in your kickoff deck.
What is your method in one line?
Plan → Build → Learn → Scale. You will see those exact headings in your reports so it’s easy to follow along.
Do you manage landing pages or just ads?
We build and test pages. Pages are part of the plan from day one because message match and speed move conversion rate more than tiny bid changes.
What if we already run Performance Max?
Great. We align your search themes, add the right negatives, and seed PMax with the assets that win in search. That keeps it from stepping on brand while still chasing extra volume at your target CPA.
Key takeaways
Choose a ppc advertising agency Portland team that ships fast, tests weekly, and owns the landing experience.
- Clean themes beat clutter, with SKAGs only where they pay.
- RSAs need steady, small swaps, not weekly rewrites.
- Negatives every week keep data clean and costs in line.
- Pages must match the ad, load fast, and focus on one next step.
- PMax works best when it learns from your search winners.
Conclusion
If you want a stable pipeline and honest reports, pick a ppc advertising agency Portland partner that keeps the plan tight: clear targets, a lean build, weekly tests, and pages that match the promise. That simple rhythm delivers more qualified leads at the right price, then scales them safely. When you’re ready, we’ll map your goals, set up tracking, and launch the first wave of tests so you can see movement within the first month.
Ready for your plan? Book a consult →