If a search is done for your information inside of a particular city, do you want your website to show up at the top of the results? Only one place will show up, and that’s the home page. As a result, you should make sure you have postal and business contact details so that you can easily be reached by customer support for any queries regarding your business. As mentioned above, each company has its own unique set of SEO needs, which means that in most cases, you will have to write local SEO, in the context of the specific domain authority of your site. But what is the process? Google will give you detailed instructions on how to set up your local SEO. Think of it as a process of proof-of-concept. Do a little research on the web pages of existing local businesses. Think about the competitive landscape in your region. Find out what information there is that is still showing up in Google’s local SEO results, and try to optimize those that don’t. If this is part of your local SEO strategy, you would implement the SEO update process. This is a thorough task you would proceed with by reading how a professional SEO company does it, to realize this part of the optimization. Local SEO is all about the information flow between multiple search engines and internet users who want to find a specific business online and find out more about it, their customers, and what is similar about them. There are tons of signals to optimize for Google’s various types of local search (diaclonic and geo-targeted), so including all of them in your site’s content is a must. Firstly, consider what content you already have that is related to your specific business and what SEO enhancements or updates do you want to add or recreate to it to meet Google’s needs. You may already have content for subscribers of your email newsletter, social media channels, and website. If so, feel free to add them. Other things you can add are: Another thing you can learn from Google’s approach on local SEO is that there is no use in using keywords in your descriptions of content. Like with local SEO, you want to describe content in a way that people can understand. Sometimes you are even forced to use these keywords to target your content. But without giving thought to if people in the audience want to find the specific term where you are mentioning, you don’t give SEO a chance.